WordPress plugins that run a small business from its own website, with your data in your own database. Echo Forms is out first; customers, bookings, email and search follow.
Software for your business, inside the site you already run.
Complete in its free version
Nothing inside a free plugin is locked, and nothing nags. Signature adds more, in a plugin of its own.
Your data stays in your WordPress
Forms, entries and everything after them live in your site’s own database. No per-entry fees, no limits on records.
Each works alone, better together
Every plugin runs on its own. As the family arrives, each adds to the others: one form becomes a contact, a booking and a delivered email.
One price
Every feature, on every plan.
Every plugin’s Signature license costs the same and unlocks all of its Signature features, from $49 a year for one site. Bigger plans only add sites. No feature gates, and no add-ons to buy.
1
site
$49
a year
10
sites
$99
a year
25
sites
$199
a year
100
sites
$299
a year
For freelancers and agencies
Hand the site to your client.
On the 10, 25 and 100 site plans you can build on your own license, then hand the finished site over. The client buys their own one-site license, and the spot on yours frees up.
01
9 of 10 sites left
You build it
The site runs on your license while you work.
02
Their own key
They take it over
The client checks out for their own license, in their name, on their card.
03
10 of 10 sites left
Your spot comes back
Their site moves to their license, and yours is ready for the next client.
180 m
Sunlit
Echo Forms
Forms that think while they ask.
Logic on any field, live totals, coupons and payments, then every entry in its own table. One form can even hand off to the next.
Every customer, every conversation, in your own WordPress.
Contacts and companies, deals on a board, broadcasts and automations. Every booking, form entry and email lands on the right contact, in your own database.
Contacts and companies
Deals board
Broadcasts
Automations
Pulse Bookings
Coming soon
Every appointment, every payment, one calendar.
Online booking with staff calendars, services, deposits and invoices, and reminders that keep no-shows down.
Online booking
Staff calendars
Deposits and payments
Invoices
Spout SMTP
Coming soon
Every email surfaces.
Your site’s mail leaves through a real mail server, and every message is logged: what was sent, what bounced, and why.
Any mail provider
Email log
Delivery checks
Sending stats
Sonar SEO
Coming soon
Be found by search. Be quoted by AI.
SEO that checks each page live, writes the structured data, and shapes your answers for search boxes and AI assistants.
Live page checks
Structured data
Redirects
Answers for AI
Glow Reviews
Coming soon
Every five-star review, working for you.
Ask for a review after each visit or order, show the best ones anywhere, and answer customers with live chat and a help desk.
Review requests
Review widgets
Live chat
Help desk
First screens soon
First screens soon
FathomLMS
Coming soon
Courses they finish.
Courses, lessons and quizzes, with progress that carries over and rewards that bring learners back.
Courses and lessons
Quizzes
Progress
Rewards
Free means complete.
WordPress.org asks that free plugins never lock features, and we agree. So the paid features live in their own Signature plugin, and nothing in the free one will ever nag you.
01
Install free
Download it and install it like any other plugin.
02
Use everything in it
The free plugin is complete. Nothing is locked or held back.
03
Step up to Signature when you want more
Every Signature feature unlocks at $49 for one site. Higher plans only add sites.
04
One key unlocks it
Enter your key and every Signature feature switches on, on as many sites as your plan covers.
One price list for every plugin.
Every Signature license costs the same, and $49 unlocks every Signature feature on one site. No feature gates: higher plans only add sites, and launch prices stay locked for as long as you renew.
Every Signature plan has a 14-day money-back guarantee.
Questions, answered.
Who we are, what is out, and what it costs.
What is ReefWP?
We make WordPress plugins for small business websites, ideal for teams that would rather run things from their own website than from a pile of separate apps. Each plugin keeps its data in your own WordPress database.
Which plugins are out now?
Echo Forms is out first: a free form builder with logic, payments and 75 templates. ReefCRM, Pulse Bookings, Spout SMTP, Sonar SEO, Glow Reviews and FathomLMS follow, one at a time. Sign up on each one to hear when it lands.
What does every plan include?
Every Signature feature of that plugin, from $49 a year for one site. Higher plans only add sites, so you never pay more to unlock a feature, and you have 14 days to ask us for a refund.
Why build on WordPress?
Because it is already where your website lives: WordPress runs 39.6% of all websites, according to W3Techs in October 2026. Our plugins work inside it, with no separate login.
Is the free version really free?
Yes. The free plugin is complete, with no limit on forms or entries and no fee from us on payments. Signature is a second plugin that adds more, never a lock on the free one.
Get Echo Forms, free
Every field, logic and payments, with no limit on forms or entries. We email you the download and three setup steps.